Similarly, Unity said it will not charge for trials or demos. On Wednesday, Unity released a new set of clarifications where it tweaked the policy: Now, only new installs count toward the fee - not multiple installs on the same device. Unity said it set these numbers “to avoid impacting those who have yet to find scale, meaning they don’t need to pay the fee until they have reached significant success.” Free-to-play games will have another option, which is to use Unity’s LevelPlay service for game ads, to offset the fees. (Those fees will decrease as higher thresholds are met.)
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Unity Pro and Unity Enterprise users will pay $0.15 and $0.125 per install, respectively, after making $1 million in the past year and having more than 1 million lifetime game installs.
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Unity Personal and Unity Plus customers must pay $0.20 per install after reaching $200,000 of revenue in the past year and having more than 200,000 lifetime game installs.
Those install fees vary based on Unity pricing plans. Unity’s runtime fee will be collected once a game “has passed a minimum revenue threshold in the last 12 months” and “has passed a minimum lifetime install count,” according to the blog post. giveaways- Rami Ismail (رامي) September 12, 2023 There is no way Unity talked to a single developer before launching this: developing in Unity is now straight-up a financial risk for: Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.”
“We chose this because each time a game is downloaded, the Unity Runtime is also installed. “We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user,” a Unity representative said in a blog post detailing the fee. Unity’s new pay structure ties a fee to game installs, when the Unity Runtime code is booted up on a player’s device, rather than a revenue sharing model. It’s the foundation for games like Pokémon Go, Hollow Knight, Rust, and Hearthstone, among plenty others. Unity is widely used by AAA studios, indie developers, and everybody in between. Unity Technologies, the company behind the cross-platform game engine Unity, announced a new pricing model on Tuesday - and it’s been almost universally condemned by the video game developer community on social media since the announcement went live.
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